| | |  | Computer Security | Home » » Privacy and Big Data | | | | | | | Description: | | Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data's been collected, we have absolutely no control over who uses it or how it is used. Personal data is the hottest commodity on the market today—truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privacy and Big Data introduces you to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the rest of the world approach the privacy issue. You'll learn about: - Collectors: social networking titans that collect, share, and sell user data
- Users: marketing organizations, government agencies, and many others
- Data markets: companies that aggregate and sell datasets to anyone
- Regulators: governments with one policy for commercial data use, and another for providing security
| | | Product Details: | | | Author:
| Terence Craig | | Paperback:
| 106 pages | | Publisher:
| O'Reilly Media | | Publication Date:
| September 29, 2011 | | Language:
| English | | ISBN:
| 1449305008 | | Product Length:
| 9.17 inches | | Product Width:
| 7.01 inches | | Product Height:
| 0.22 inches | | Product Weight:
| 0.41 pounds | | Package Length:
| 8.98 inches | | Package Width:
| 6.77 inches | | Package Height:
| 0.47 inches | | Package Weight:
| 0.55 pounds | | Average Customer Rating:
|  based on 6 reviews |
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| | | | Customer Reviews: | |
Average Customer Review:
 ( 6 customer reviews )
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3 of 3 found the following review helpful:
Short but informedOct 17, 2011
By Michael
A book that is slight in pages but strong on content.
Terence Craig and Mary Ludloff take the reader on a swift but informed journey across the landscape of modern privacy issues arising from our online life. Predictably the book is full of caution and warning - it is no surprise that our private information is doing the rounds in places that we don't know, and governments are encroaching our privacy under the banner of national security. Orwell's Big Brother isn't alive and well - he has been replaced by an even more worrisome industry of data aggregators who make their living by combining our on-line information from multiple sources.
The strong points of the book are many. A cogent discussion of the issues, a review of the various approaches to legislation in the US, Europe, China and even my home nation, Australia. And what I liked most - a balanced assessment of the risks and a nod towards the upside - all that 'free' stuff we get on the web courtesy of surrendering our personal information.
The downsides of the book? Not many, although I would have liked the authors to have shared some more of their insights into what the world might look like in ten years hence. Not crystal ball gazing, just what some of the implications might be depending on how current developments play out.
If you have a couple of hours to spare (the book is under 100 pages) and you want to get your head around the hard facts of the current privacy dilemmas arising from your online life, then you could do a lot worse than cast an eye over this publication. If you want something philosophical with big picture stuff and something to send shudders up your spine, then this is probably not what you are after.
2 of 2 found the following review helpful:
 Privacy, What Privacy?Oct 26, 2011
By Gregory Zentkovich
I found this book a real eye-opener. It is more than likely a quick read if you purchased the paperback, but I had the digital version (94 pages), in which all references (and there are a lot of references) are clickable. Which makes it too easy to get lost in all additional information. I think most of us, in our haste to "get to the content", rationalize that it is only an email, birthday, or zipcode and that's no big deal. If we only knew what was really going on. That is where this book comes in, in a big way. I feel that Terrence and Mary did a great job in presenting the "facts", each covering their share of a wide spectrum of (global) opinions, in respect to their own views. They actually share their own point of view at the end of the book, which an attentive reader would catch a hints of throughout the book. As for me, I was too caught up in disbief in how our data is actually being used. I can see why it's an absolute gold mine for big businesses, governments and the like. The Internet truly is the modern version of the wild, wild west, and though there are those who would try to regulate it, there is just too much data already out there. In fact, both authors are pretty much in agreement on this point, "Once your information is out there, it is too hard to control who uses it, and what it's really used for..." (paraphrased). I would say this is a great read, I loved it, and it leaves me wanting more (information, that is). At the very least, the readers of this book will be MORE aware.
1 of 1 found the following review helpful:
Privacy and Big DataOct 19, 2011
By tjain
Privacy and Bigdata is survey of privacy philosophy and laws in USA and Europe. Book covers privacy debate in very comprehensive way across USA and Europe.
Though book is short but very extensive in its approach and provides links to related material.
It cautions us about free stuff (sic!) on internet for which we trade our personal information and compromise privacy in pieces. With advent of techniques of information aggregation any one with sufficient resources and make profile and ...
Book briefly touches Australia and Canada and completely ignores rest of world especially developing counties where privacy has very different meaning in culture as well as in law.
Book is must read for any internet entrepreneur to understand privacy laws in USA and Europe.
Short and goodFeb 18, 2012
By Roberto Minicucci
Quite good, though short (about 80 pages) introduction on Privacy and Big Data, which are hot topics.
The author keeps it simple and understandable,throwing some light on US and EU different views and laws.
I suggest it to anybody interested in getting some more awareness especially on personal data usage, behavior when online and the big business behind.
 A shallow yet useful introduction to the matters of online privacyJan 03, 2012
By M.U.L.F.O.N.A.L
"UL"
This is a short read. The writing leaves something to be desired. Some points have been repeatedly mentioned (e.g. the difference in attitudes between US policy makers and European policy makers as it pertains to privacy) but on the whole this is not a bad introduction to an issue that has been gaining a lot of publicity since social networks have become so prevalent.
Recommended to get it from the library and not spend money on it if at all possible.
See all 6 customer reviews on Amazon.com
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