| | |  | Spyware | Home » » » » How to Measure Anything: Finding the Value of Intangibles in Business | | | | | | | Description: | | Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement-by you, your firm, or even your government.Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements-even when it seems impossible-this book provides you with the substantive steps for measuring anything, especially uncertainty and risk.Don't wait-listen to this book and find out:-The three reasons why things may seem immeasurable but are not-Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods-How computing the value of information will show that you probably have been measuring all the wrong things-How not to measure risk-Methods for measuring "soft" things like happiness, satisfaction, quality, and more-How to fine-tune human judges to be powerful, calibrated measurement instruments-How you can use the Internet as an instrument of measurementA complete resource with case studies, How to Measure Anything illustrates how author Douglas Hubbard-creator of Applied Information Economics-has used his approach across various industries. You'll learn how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. Straightforward and easy-to-follow, this is the resource you'll refer to again and again-beyond measure. | | | Product Details: | | | Author:
| Douglas W. Hubbard | | Hardcover:
| 320 pages | | Publisher:
| Wiley | | Publication Date:
| April 19, 2010 | | Language:
| English | | ISBN:
| 0470539399 | | Product Length:
| 9.26 inches | | Product Width:
| 6.38 inches | | Product Height:
| 1.17 inches | | Product Weight:
| 1.09 pounds | | Package Length:
| 9.13 inches | | Package Width:
| 6.14 inches | | Package Height:
| 1.26 inches | | Package Weight:
| 1.15 pounds | | Average Customer Rating:
|  based on 34 reviews |
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| | | | Customer Reviews: | |
Average Customer Review:
 ( 34 customer reviews )
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Most Helpful Customer Reviews
34 of 37 found the following review helpful:
Brilliant! How to quantify the unquantifiableAug 07, 2010
By Alexandra Carmichael
"CureTogether and Quantified Self"
Some things are easy to measure. Time, money, exercise, calories, location - all of these are relatively straightforward to repeatably determine or calculate.
But how does one go about measuring happiness? What about compassion, or public influence, or creativity? These are more intangible, harder to pin down to a number that means anything.
Douglas Hubbard has written an impressive work called "How To Measure Anything: Finding the Value of Intangibles in Business."
While it's written primarily for business people, the lessons transfer smoothly to self-experimenters. Hubbard begins with a compelling case for why to measure intangibles:
"Often, an important decision requires better knowledge of the alleged intangible, but when a [person] believes something to be immeasurable, attempts to measure it will not even be considered.
As a result, decisions are less informed than they could be. The chance of error increases. Resources are misallocated, good ideas are rejected, and bad ideas are accepted. Money is wasted. In some cases life and health are put in jeopardy. The belief that some things--even very important things--might be impossible to measure is sand in the gears of the entire economy.
Any important decision maker could benefit from learning that anything they really need to know is measurable."
He goes on to explain in detail how to measure intangibles, including sections on how to clarify problems, calibrate estimates, measure risk, sample reality, and use Bayesian statistics to add to available knowledge. He also describes his Applied Information Economics (AIE) Approach that ties together several threads of his ideas:
"The AIE approach addresses four things:
1. How to model a current state of uncertainty
2. How to compute what else should be measured
3. How to measure those things in a way that is economically justified
4. How to make a decision"
I'm working my way through the book, and am incredibly grateful to Douglas Hubbard for writing it.
12 of 12 found the following review helpful:
Extremely Practical for any Risk ManagerApr 01, 2011
By ccooper
Mr. Hubbard provides a very well written analysis on how the things most people think can't be measured really can be measured. The book provides very thought provoking insights on how many of today's most popular "risk assessment" frameworks fall short and often introduce more error. It also provides proven and very practical and useful ways (with examples) to think about risk that helps management better communicate the uncertainty they have in their assessments and defining a proven method for setting up measurements that can produce a more consistent result that provide a lot of power in decision making. The book also outlines the need for risk analysts to get "calibrated" which is something that was very eye opening and game changing and crucial to improving our risk and decision making. All in all one of the best books I have ever read related to risk management that goes way beyond theory, and uses proven techniques deployed in the insurance and science areas.
11 of 11 found the following review helpful:
Missing LinkMay 31, 2011
By Darius Koenig
This book provides the link between the college statistical classes and the "real" world that is full of uncertainty, incomplete information and things that seemingly are impossible to measure. The most important aspects of the book are not the mathmatical techniques but the conceptual groundwork that help break down previously held paradigms about measurement. Once these barriers have been removed then possibilities open up. Highly recommended.
34 of 43 found the following review helpful:
 Useful as a primer, not enough detailFeb 01, 2011
By J. Dwyer
There is a world of difference between knowing you CAN measure anything and knowing HOW to measure anything. The author demonstrates convincingly that anything can be measured, but was not a bit of help in teaching me HOW to measure any of the intangables I work with.
In one section he explained how seperating the cause and result where a result has many variables is difficult. What he did not do is give any concrete information on how to do so.
I'm surprised at the number of positive reviews so maybe I missed something. But I found it to be an easy reading primer for someone who hasn't done much work in measurement, but little more.
- Jeremy
6 of 6 found the following review helpful:
Actionable & surprisingNov 07, 2010
By Yaouk Reader
The magic of this book is giving you tools that anyone with a reasonable grasp of maths - not just statisticians - can apply to solve tough problems.
"Will upgrading our computers produce efficiency dividends worth the cost?" "Will this new initiative generate greater employee engagement?" "How much should I pay for my insurance excess?"
The book answers a few of these questions pretty directly, but the main thing it does is give you a new way of looking at all these problems, and a solid grasp of why nothing can't be measured!
Be warned that some of the concepts can sit uncomfortably with people who are unused to them (especially if they haven't read the book), so it can take effort before businesses accept the legitimacy of what you're measuring.
See all 34 customer reviews on Amazon.com
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