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202 of 205 found the following review helpful:
 Great primer for novices and beginnersMay 30, 2007
By John Blaze
Although there are plenty of reviews on Amazon to help you decide whether or not to buy the book, I wanted to offer my two cents.
As for the positive points of the book, the title is dead on: "A BEGINNERS Guide to Day Trading Online". The book is a great primer that introduces you to the world of day trading, trading jargon and terminology and, although briefly, charting and technical analysis. The book is well written and Toni Turner does a great job of explaining things in layman's terms. I personally thought the book excelled in two areas. First, the book does a good job of introducing the readers to the styles of day trading. Toni explains the time frame and investment goals of classic day trading, swing trading, and scalping. Whenever she introduces a new theory or strategy, she takes the time to show the reader how the newly introduced topic relates to the day trader, the swing trader, and the scalper. Secondly, I appreciate the fact that Toni puts together a point-by-point checklist to help the beginning trader choose a stock. The checklist is by no means perfect and you will definitely want to include/exclude certain criteria when you begin to trade, but instead of aimlessly looking through thousands as stocks after you finish the book, she gives you a good starting point.
Another positive point of the book is the fact that the author includes short quizzes at the end of each chapter to help you absorb the information just presented and a "Center Point" that features a motivational quote and couple of paragraphs of reflection. The "Center Point" motivational speech compliments the authors "Rah-Rah" Cheerleading-type tone and constant overuse of the exclamation point that other reviewers complained about. I really didn't mind the authors cheerleading and enthusiasm, but I can understand how some people were annoyed by it. I would definitely prefer a lively author who is excited about the world of trading than a dry, cold author with no personality.
As for negative factors, I think Toni Turner tends to oversimplify things a bit. You come away feeling as though you're ready to place your first trade after reading the book when you are really only beginning to scratch the surface. The book offers VERY LITTLE technical analysis. Toni never mentions key indicators such as MACD, RSI, ROC, or PSAR. I understand the book is just a primer for beginners and that the aforementioned technical indicators are not necessary for someone who is trying to decide whether or not he/she wants to trade for a living. However, if Ms. Turner is going to suggest you can begin trading after finishing the book, she should at least suggest to the reader that there are other technical indicators to be considered before entering a stock position.
Here is how you should decide if this book is for you or not:
If you are novice who is considering trading part-time or would like a solid introduction to day trading as a full-time profession, this book is for you. WORD OF CAUTION: Do not open up a brokerage account armed solely with the knowledge in this book. You will go broke quickly. I suggest you follow up this book with other books on the subject of trading (Toni gives you a listing at the end) and paper trade for a couple months before you even begin to think about trading with real money.
If you are an advanced-beginner or intermediate trader, this book is not for you. You probably already have a working knowledge of every concept Ms. Turner presents.
282 of 293 found the following review helpful:
A Beginner's Guide to Day Trading OnlineMar 06, 2000
By M.C.
Thinking I could transfer my 20+ years of quite successful investing experience to a more active trading style, I started online trading about 8 months ago. Reading this book was like reading my own journal of the past 8 months's painful experience! Reading this book before I started may not have prevented me from making those mistakes, but it most likely would have helped me recognize them once made and stopped me from repeating them over and over, piling up ever more losses! Just as she describes, the good news is you do turn a corner to profitable trades once you learn some very basic but important lessons. This book can shorten that time for beginners. Her section on Boot Camp is very good. Her system has rank beginners learning and up and running in 2 weeks what took me about 3-4 months to discover from everyone who would teach me. There's also more than enough technical strategies presented which traders from beginners to more experienced ones can apply and use daily. Her light humorous style makes this easier to read than most trading books without detracting from the serious message. If my sister or a good friend wanted to start trading, this would be the book I'd give them to read first.
149 of 162 found the following review helpful:
 How to lose money fastMay 23, 2003
It's been over a year and several trading books since I first read this book. Having reflected on it and compared it to much better books, I can honestly say this book gives a poor introduction into the trading world. It does a good job at introducing trading terms and tools, but these are the least important factors beginning traders should know before they start trading. It fails to convey the overwhelming importance of a trader's psychology and strong discipline. Turner's 'you can do it, it's easy' attitude are sure to lose readers money if followed without other guidance. The patterns explained in this book are generalized, but explained in a way as though it's automatic to make money from them. If you look to learn about trading so that you can lose money quickly, buy this book and follow its methods. If you want to take the time to learn the art of trading which includes strict discipline and an unemotional mindset, start learning with Dr. Elder's "Come into My Trading Room" or Mark Douglas' "Trading in the Zone". These books will teach you how to be successful before you lose a lot of money. I've also read Alan Farley's "The Master Swing Trader". This is an excellent book for more advanced traders who are willing to take a good amount of time to digest its content. Good Luck.
92 of 101 found the following review helpful:
A Beginneer's Guide to Day Trading OnlineMar 05, 2000
By Lynda Herndon
I received Toni Turner's book last week and have just finished my first reading. Toni has accomplished a great reader friendly introducation to day trading stocks online. I have traded commodity futures for twenty years and am just getting my feet wet with ONLINE stock trading. I earned my M.B.A. and have been a successful investor in stocks for over 20 years. Toni Turner's book gave me a wealth of hard earned information in a format easy to read and understand. The subtle nuances that make a big difference in money earned or lost was handled with good examples, charts and analogies for everyone to understand. One of the outstanding characteristics of Miss Turner's book is the manner in which she makes the difficult task of technical analysis understandable to those who have little or no experience investing. It does not bore you like so many technical books, and therefore, keeps you reading instead of laying it aside. As noted in her book, the differences between time frames in the risk and reward equation of day trading are explained compared to longer term investment instruments. Seems to me the action of imparting understanding is accomplished quite well. I applaud this new book as a welcome addition to any library.
32 of 34 found the following review helpful:
Great info - Great PriceAug 20, 2000
By Barry Rudd
In the last 3 years tons of books have been written on stock day trading. A few are great, some are just okay and the rest border on useless. To me, the measure of a book is in the author's ability to communicate to me quality trading strategies in a way that I can understand and implement them in my own trading. I believe Toni Turner's book accomplishes this very effectively. I've been day trading equities full-time for a number of years. If I were a newcomer to the markets today, this book would be at the top of the list of recommendations to myself...(I hope that makes sense). I think the book would be most helpful to beginners and folks who have already been trading for up to a year. The text is heavily grounded in technical analysis and includes many chart examples. Great stuff!
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